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You are an entity when you are on social media. No matter what your page looks like or what account type it is—be it individual or business—you are a profile among many in the world of social media. Therefore, it is important that you know and understand how to get people involved in your page as this is a great way to grow momentum and keep people wanting to learn more about you. There are several different strategies that you can use, if you want to try something that has a proven track record of galvanization. Among them are the emotional plea.
An emotional plea can get a great Twitter, Facebook, or LinkedIn response because it plays to the core of who we are as people. We want to feel emotionally connected to others and we want to feel like we are involved in helping someone in some way. Therefore, if you put something emotional in a post—appropriate for your brand or page image—you are likely to see more user involvement. This can be only increased if an emotional picture is also included. Of course, if you are going to try and get Twitter likes through your page, you do not want to overuse emotional pleas to the point that the audience goes numb to them. But, if occasionally you incorporate this into your page, you are likely to see the likes that you want and need.