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If you are considering a social media account on Twitter, one of the first things you need to ask yourself is whether or not this site is right for you and your brand. After all, you are trying to reach an audience—especially if you are a business—and if you do not know how to best target this audience, you may find yourself struggling for an appropriate response. When this is the case, then, you need to think more about targeting your social media efforts—especially if you are going to be paying for someone to do it for you. This can mean weighing the costs and benefits of each page to ensure that it is right for your needs.
Twitter, for example, is great. It allows individuals to interact with you through Twitter likes and through following your account. But, if you do not know how to appropriately use this page or you have an audience that wants more from you, though, you may not get the right end result. Twitter is about being succinct. If you want something more long-winded because your audience craves it, then, you may want to hold off and use other pages for the time being. Twitter will be there when it is appropriate to use.